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Frequently Asked Questions

Find the answers to commonly asked questions about marketing compliance and how Red Marker's technology meets the needs of today's marketing and legal professionals.

Financial Marketing Professional reviewing advertising collateral to ensure compliance with industry advertising regulations

FAQs

How secure is Red Marker?

At Red Marker, we understand that our cloud platform plays a key role in helping our customers protect one of their most important resources, their brand.

We take this responsibility seriously and use secure engineering principles to build our services, architecture, software, and systems. Security principles are designed into our software systems from the earliest development opportunity.

For more information on our security, visit Red Marker’s Security Centre here.

What does Red Marker do?

Red Marker reduces the time, effort and cost of your marketing legal process. We focus on two key compliance areas; marketing content, and websites.

Marketing content

We analyze marketing and advertising content for compliance risk, fitting seamlessly into your workflow to manage the legal review process. Find out more.

Websites

We offer automated web scanning services that monitor websites for risky content to meet your unique compliance and legal needs. Find out more.

Who uses Red Marker’s compliance platform?

Red Marker is for legal, compliance and marketing experts. Our core client base includes retail banks, insurance companies, telecommunications, pharmaceuticals, food and beverage, and financial advisors.

Hear more about our clients here.

What sets Red Marker’s technology apart?

Red Marker is changing the way legal risk detection for digital advertising and marketing content is being delivered.

Focusing on compliance outcomes and cost optimisation, our patented LegalTech Software as a Service (SaaS) platform enables real-time probabilistic risk identification in marketing and web content using machine learning rules and natural language processing.

Find out more about our solutions for marketing content, websites, and legal compliance teams.

What is marketing compliance technology?

Marketing compliance technology is technology that improves the efficiency, accuracy and consistency of the marketing legal and compliance review process. Red Marker is marketing compliance technology that reduces the time, effort and cost of your marketing legal process.

Find out more about our solutions for marketing content, websites, and legal compliance teams.

What is Regtech?

RegTech is short for Regulatory Technology, which is an emerging field of technology that enhances regulatory and compliance processes. Red Marker is a RegTech that reduces the time, effort, and cost of your marketing legal process.

We are also a founding member of the RegTech Association – a global network driving the adoption of RegTech solutions. Find out more about the RegTech association here.

What is LegalTech and LawTech?

Who better to ask than the Law Society in the UK? “LawTech [and LegalTech] is the term the Law Society uses to describe technologies that aim to support, supplement or replace traditional methods for delivering legal services”. LawTech covers a wide range of tools and processes, such as:

  • Document automation
  • Advanced chatbots and practice management tools
  • Predictive artificial intelligence
  • Smart legal contracts
  • Knowledge management and research systems

The LawTech sector consists of law firms delivering legal services through technology, and the vendors that develop and supply technology solutions to those firms. Systems are already available that can draft documents, undertake legal research, disclose documents in litigation, perform due diligence and provide legal guidance, and resolve disputes online.” Read more about LawTech and LegalTech here.

Do you need a legal background to be able to use the platform?

The Red Marker Platform is best used by subject matter experts who understand the marketing and website content, but you don’t have to have a legal background to use it. Content creators, marketing professionals, and legal and compliance experts can all use Red Marker. Red Marker can be used by expert legal and compliance reviewers to deliver high quality reviews, quicker and more consistently. For content creators, Red Marker can be used to review draft marketing content, reducing back and forth between compliance and marketing.

Hear more about our clients here.

Does Red Marker provide training?

Red Marker provides support to all our clients ongoing.

Red Marker offers group training and 1:1 training depending on the service you have. To find out what training is included in each service, see our pricing page.

You can email support@redmarker.ai or you can use our in-app support function to start a new conversation with us.

You can also use our in-app support service to search for support articles yourself, or you can find our whole catalogue here.

How easy is it to implement the platform and get started?

Red Marker can be deployed in 1 day. When you sign up for Red Marker, we will:

  1. Setup your company and users on the Red Marker platform
  2. Design and deploy your custom risk detection for disclaimers
  3. Enable available ‘best practice’ risk detection for your company
  4. Provide a Client Success Manager to demonstrate and support your initial usage

Find out more about our solutions for marketing content, websites, and legal compliance teams.

Will the platform slow down the compliance review process?

Red Marker clients have told us that using Red Marker is up to 30 times faster than manual reviews.

Find out more about our solutions for marketing content, websites, and legal compliance teams.

Can the Risk Detection be changed after they have been built?

Yes it can. Red Marker’s Advanced and Enterprise services include ongoing optimisation of custom risk detection.

What ongoing support does Red Marker provide?

Red Marker provides support to all our clients ongoing. You can email support@redmarker.ai, or you can use our in-app support function to start a new conversation with us.

You can also use our in-app support service to search for support articles yourself or you can find our whole catalogue here.

How do I book a demo of the Red Marker compliance platform?

With offices in Sydney, New York and London, our team of experts can demonstrate the benefits of the Red Marker platform in your timezone. To book a demo, get in touch with us using the button below!

Book demo

What is Red Marker’s Domain Discovery?

Domain Discovery finds domains and ads on the internet using techniques that mirror consumer behaviour. It is far more than a brand search tool and finds websites, Facebook Pages or Google Ads. Typically, Domain Discovery finds content, which is then analyzed by Red Marker Risk Detection.

Domain Discovery is a flexible Red Marker service and does not rely on preconfigured software. During Domain Discovery, Red Marker Ad experts configure our software to your needs, adjusting scenarios, keywords and parameters. We can highly customize Domain Discovery to your unique needs, such as location/region, content type (e.g., ads vs organic), search within websites (e.g., Facebook).

Where is Red Marker hosted?

Red Marker is hosted from different locations depending on the location of our clients. See the details below:

  • AWS hosting region for the United States: US East (N. Virginia), disaster recovery US West (Oregon)
  • AWS hosting region for Australia: Asia Pacific (Sydney), disaster recovery Asia Pacific (Tokyo)
  • AWS hosting region for Europe, Middle East and Africa: Europe West (London), disaster recovery Europe West (Ireland)