Supporting Digital Transformation in Healthcare Marketing

Healthcare is undergoing a transformation. For years now, as technology has improved, the healthcare industry has been on the cutting edge of incorporating new digital strategies to improve patient care. A digital transformation in healthcare marketing is also taking place. Healthcare marketers are utilizing a wider range of technologies to help them overcome the challenges presented by strict regulations.

Companies like Red Marker are providing state-of-the-art tools powered by artificial intelligence, machine learning, and natural language processing to streamline the healthcare compliance process for marketing messaging. How does Red Marker help your outbound marketing stay compliant? It’s easier than you might think.

Supporting HIPAA Regulatory Compliance

According to the Department of Health and Human Services, the Health Insurance Portability and Accountability Act of 1996, or as it’s better known, HIPAA lays out very strict guidelines for how protected health information is used for marketing campaigns. Without much exception, a patient must give written authorization before private information can be used.

How Does Red Marker Automate HIPAA Compliance?

AI-powered marketing compliance works by following rules specific to the risk appetite of your healthcare organisation, in this case, rules that govern HIPAA compliance. Red Marker’s platform then automatically reviews outgoing healthcare marketing collateral to ensure that it falls squarely within the HHS definition of HIPAA-compliant. So you can rest assured that no outgoing healthcare messaging is in violation for falling outside the rules.

Why is Automated HIPAA Compliance Better?

Automating HIPAA compliance is about saving time and reducing risk during large-scale healthcare marketing campaigns. In the past, before the advent of machine learning and natural language processing, healthcare marketers were required to painstakingly review each piece of collateral manually to ensure compliance. With AI-powered workflows from Red Marker, that process is automatic.

Adhere to Truthful Advertising Practices

In 2017, the US Congress passed the Truth in Healthcare Marketing Act to provide a measure of protection to patients from unsafe, unfair, or untruthful healthcare marketing practices. A digital transformation in healthcare marketing makes applying these rules to outgoing campaigns quick and easy.

How Does AI Help Mitigate Risk?

Again, AI learns as it is provided with more information (which is why it’s called machine learning). By understanding the keywords and phrases that are in compliance or those that are out of compliance, AI-powered healthcare marketing compliance software can mitigate the risk that your message is violating accepted marketing techniques for healthcare.

Benefits of Digital Transformation in Healthcare

Healthcare marketing is a minefield of regulatory traps waiting to catch someone outside the bounds. The benefits of digital transformation in healthcare marketing are tools such as Red Marker’s that can help you find the path through the pitfalls and come out on the other side with a fully compliant healthcare marketing campaign.

Want to take a proactive approach to compliance? Schedule a demo with Red Marker to see how the platform works.