Red Marker helps healthcare providers and related entities overcome mounding regulatory challenges hindering their ability to quickly distribute information on available healthcare products and services. Through innovative artificial intelligence and machine learning capabilities, marketing and legal teams can scale marketing efforts while proactively avoiding regulatory enforcement.
Cutting-edge healthcare marketing compliance
Help consumers make informed healthcare decisions
Any product or service that’s marketed to consumers must include language and imagery that falls within a narrow set of compliance guidelines. By integrating Red Marker’s highly advanced and customizable compliance management software into teams’ existing advertising and promotional content review workflows, marketing and legal teams working in healthcare can address regulatory requirements in real-time and achieve greater cross-department efficiency.
Compliance challenges in the Healthcare sector
Companies in the healthcare sector have the difficult job of connecting audiences with their brand’s product or services without misleading expectations or using unauthorized patient protected health information (PHI) to send out marketing communications. Valuable time and resources are needed to evaluate the content and tactics used to communicate with consumers, but compliance teams are historically understaffed compared to marketing teams. Luckily, there’s a solution from Red Marker that addresses everyone’s needs.
Alleviating regulatory roadblocks
Red Marker scans and annotates content in a variety of formats against custom compliance rules to help healthcare providers keep pace with the increasing demand for content. Helping to satisfy HIPAA privacy rules enforced by the Office for Civil Rights, and advertising regulations enforced by the Federal Trade Commission in the U.S., the Therapeutic Goods Administration in Australia, and the Medicines and Healthcare Products Regulatory Agency in the U.K. Applying custom logic, Red Marker checks for industry-specific risk elements and ensures disclaimers and limitations are clear and visible.
Red Marker does eliminate having to focus time on many of the requirements so that we can concentrate our review on the legal issues that require judgment.
Senior Paralegal Fortune 500 Health Insurance Company (USA)
Why use Red Marker?
Through its machine learning and natural language processing capabilities, Red Marker’s software automatically reviews compliance checklists to effectively mitigate risk on marketing and promotional content. 30 times faster than manual review alone, increased efficiencies in your workflow will:
- Help content creators address issues such as unclear disclaimers and high-risk phrasing and images on promotional material to ensure consumers make informed purchasing decisions
- Reduce the time it takes to review images and text on behalf of the legal compliance teams and significantly improve content turnaround times
- Minimize approval turnaround times on labels and packaging by giving manufacturer visibility into compliance needs
- Address potential breaches in disclosed or unauthorized patient information
- Help brands maintain their reputation and deliver better experiences in customer engagement through compliant messaging
- Streamline the regulator’s approval process on submitted promotional materials intended for dissemination
Ready for Red Marker?
Improve your compliance practices in healthcare marketing with Red Marker.
