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The Marketing Compliance Solution for Financial Services

In the nuanced regulatory landscape of financial services, banks and asset managers require a revolutionary solution that enables a shift in compliance reviews of marketing and advertising. Using AI and automation, Red Marker simplifies and expedites this complex task of ensuring compliant content.

From Manual Reviews To Efficient, Automated Content Compliance Checks

Experience efficiency and precision at scale in your content compliance review process.

Instead of sifting through guides, rules and regulations when manually assessing content,  marketing, legal and compliance teams can leverage Red Marker to reduce the manual and repetitive aspect of reviewing marketing and promotional assets for compliance. This enables legal and compliance to focus resources on assessing complex risks requiring expert attention, and marketing to work on creating compelling messaging.

man assessing content for risk

Why Use Red Marker?

Harness the power of Red Marker’s intelligent software to transform the process of marketing compliance. We integrate machine learning and natural language processing, unifying marketing and compliance teams and catering to your unique needs through a deeply customized system of rules. 

 

  • Automation efficiency: automate marketing compliance review, improving the approvals process by 30x (faster than manual methods)
  • Rapid risk identification: enjoy rapid identification and resolution of concerns such as ambiguous disclaimers and high-risk content
  • Actionable, consistent feedback: efficient, objective reviews are enhanced by the consistent, actionable feedback found on every risk
  • Integrated compliance: incorporate compliance into content creation, ensuring compliant messaging from the get-go
  • Streamlined approval: fast-track regulatory approval for marketing materials, freeing up time for more strategic initiatives

Navigate Regulatory Obligations With Ease

Red Marker aids businesses to meet rules and requirements set by governing regulatory bodies including the Financial Industry Regulatory Authority (FINRA) and the U.S. Securities and Exchange Commission (SEC).

The SEC has a number of rules and regulations governing marketing and advertising in the securities industry. These rules are designed to protect investors and maintain the integrity of the financial markets, as well as provide guidance for ensuring transparent and accurate communications. This includes specific requirements for the content of materials and aims to prevent misleading or false statements.

SEC Marketing Considerations

  • Restrictions on testimonials and past performance advertising
  • Disclosure of certain information and prohibiting false or misleading statements in mutual fund advertisements
  • Anti-fraud provisions regarding the use of performance data in fund sales material
  • Advertising resale of restricted securities
  • Regulation of advertising materials used by registered investment companies, including mutual funds

These provide a flavor of the variety of regulations enforced by the SEC in the context of marketing and advertising in the securities industry.

Red Marker takes SEC rules and guidelines into account when conducting a comprehensive compliance risk assessment of each piece of content, checking for sector-specific risks as well as the customized legal and brand rules required by your business.

man assessing content for risk

A Productivity Boost Like No Other

Red Marker’s AI-powered marketing compliance solution handles content review and correction, allowing Marketing to focus on developing strategy, compelling content and building lasting connections with audiences.

Seamless Integrations

Whether you are using project management, workflow or content creation tools, Red Marker enables you to weave in third-party platforms effortlessly, enhancing compliant content creation, streamlining legal review and making seamless compliance for your marketing and advertising content simple. Uncover our integration partners, chosen to boost your productivity and enhance efficiency, regardless of which department you work in.

ACA Compliance
ACA Compliance Alpha Integration with Red Marker

ACA Compliance

Financial service professionals will improve the efficiency of marketing review by combining ACA’s regulatory technology platform, ComplianceAlpha, with Red Marker’s automated risk detection system.

Adobe Workfront
Adobe Workfront Integration with Red Marker

Adobe Workfront

Our integration with Adobe Workfront promises to bring a faster, more streamlined compliance workflow to life. From managing project progress to automating tasks, Red Marker aims to blend everything into one cohesive dashboard, speeding up your delivery to market. This integration is provided by our technology partners.

Aprimo

Aprimo

Enterprise organizations that turn to Contact to Install for their digital asset and productivity management needs will love running automated risk detection directly on their marketing content to fast-track their compliant content development.

Asana
Asana Integration with Red Marker

Asana

Manage the progress of ongoing marketing tasks and conduct compliance reviews all in the same place. Simply assign Red Marker with reviewing your marketing collateral through Asana, and Red Marker will send back an annotated PDF.

bethebrand
bethebrand integration with Red Marker

bethebrand

Integrate bethebrand, a brand and marketing workflow and compliance system favored by UK and other international brands with Red Marker. Maximize performance and ensure compliance alignment by adding Red Marker to your bethebrand platform.

IntelligenceBank
Intelligence Bank Integration with Red Marker

IntelligenceBank

Red Marker’s partnership with IntelligenceBank supports marketers’ every need as they plan, create, and organize their advertising and marketing collateral. Delivering automated efficiency at scale, ensuring brand and regulatory compliance has never been easier.

Figma

Figma

Red Marker's powerful AI and automation enables marketers to scan their content within their Figma canvas for legal, compliance and brand risks before submitting content to legal or compliance for review and approval.

Microsoft PowerPoint
Microsoft Powerpoint integration with Red Marker

Microsoft PowerPoint

Ensure your advertising collateral is compliant before it’s sent to legal with Red Marker’s PowerPoint integration. While working on your presentation, users may prompt Red Marker to scan your content and apply your custom rules and risk detection logic to your document.

Microsoft Word
Microsoft Word Integration with Red Marker

Microsoft Word

Speed up compliance review and accelerate your speed to market by deploying the Microsoft Word add-in. Marketing and legal professionals can apply custom risk detection to their content as they write it.

Monday.com

Monday.com

From concept to compliance, Red Marker integrates with Monday.com to ensure seamless workflows. Experience the simplicity of managing the creation and approval of compliant marketing assets in one unified platform. This integration is provided by our partner, CapabilitySource.

Red Oak
Red Oak Integration with Red Marker

Red Oak

With Red Marker's planned integration with Red Oak, expect a comprehensive compliance solution designed to meet your advertising needs. Through superior customer service paired with AI-driven capabilities, navigating the regulatory landscape will be a breeze.

Seismic
Seismic Integration

Seismic

In collaboration with Seismic, a leading global sales enablement platform, Red Marker aims to create a compliance-focused content production pipeline. With an emphasis on streamlining content creation, our upcoming integration with Seismic will allow you to confidently tackle each step of the process, enhancing your marketing compliance efforts.

Frequently Asked Questions

Can Red Marker’s solutions adapt to changes in my marketing strategy?

Absolutely. Red Marker’s AI-driven compliance solution is based on custom logic, bespoke to your business needs. Designed to be flexible, we will work together to ensure any shifts in your marketing strategy, whether it’s a change in content style,  guidelines, or target audience, is incorporated by Red Marker.

Does Red Marker provide any training or support to use its compliance solutions?

Yes, we offer comprehensive education and ongoing assistance to ensure you get the most out of our solutions. Our team is always available to answer any questions and guide you through the process.

You can email support@redmarker.ai, or you can use our in-app support function to start a new conversation with us.

Can Red Marker help navigate international regulations if we decide to expand our market?

Yes, Red Marker is designed to adapt to various international regulatory landscapes. If your company decides to expand into new markets, our custom risk identification can be updated to reflect the specific compliance requirements of those regions.

Accelerate Your Journey To Effective Marketing Compliance

Does your Bank or Asset Management business want to take the first step toward automated compliance but isn’t sure where to start? Our guides can help you establish a business case for investing in a more efficient marketing compliance workflow.