Using Red Marker helps me catch things that I miss. It looks at things with fresh eyes every time, calling out variations. It has improved both risk detection across all reviews and it’s also helped us become more consistent as an organization.
Compliance User US Insurer
Leveraging AI for Efficient Reviews
With 81% of marketers perceiving compliance as “in the way of their operations”, Red Marker’s AI-powered software offers a breath of fresh air. We use advanced artificial intelligence and automation to proactively identify legal risks — allowing your brand to navigate the ever-changing landscape of regulations and avoid non-compliance penalties that can tarnish reputation and harm finances.
The current review process, which involves manual compliance checks on countless documents in a variety of formats, is time-consuming, repetitive and facilitates an inefficient and reactive approach to legal compliance management.
Red Marker transforms this cumbersome process. Our tool flags risks and issues, instantly providing clear and concise feedback on how to address missing or altered critical compliance elements and high-risk text or images based on your unique brand requirements and industry regulations.
Seamless Collaboration With Marketing Operations
Balancing expectations of timelines from Marketing and meticulous compliance review doesn’t need to be an uphill battle. Red Marker’s advanced document scanning technology simplifies the review process that your marketing and advertising content undergoes before reaching customers.
Last in line before publication, legal and compliance teams bear a significant burden of responsibility. Our software, powered by AI and machine learning, eases this burden by automating compliance checks. It flags potential risks using compliance checklists tailored to your brand standards and industry-specific rules, providing details on why risk has been flagged and how Marketing can address it.
Tailored Compliance: Built for You, Built With You
Not just tailored to your needs, Red Marker is built for you. Our custom risk detection technology powers our Document Scanning platform and monthly web reports, providing truly bespoke AI solutions to address your unique business requirements.
During onboarding, our expert implementation teams collaborate closely with you to set up your rules, requirements, and triggers. From there, our Client Success teams will train you on how to extract maximum value from our solution. With Red Marker, you gain a partner committed to protecting your brand from regulatory risk and ensuring consistent compliance across your marketing.
Why Use Document Scanning Technology?
Ensure your marketing and advertising content is fully compliant.
Analyze documents instantly with just a click.
Conduct reviews up to 30x faster, reducing time and cost spent on manual reviews.
Benefit from our built-in approval process for seamless workflow integration.
Industries We Serve
Our marketing compliance software seamlessly integrates with a variety of industries and helps them navigate the complexities of regulatory compliance with ease. Here’s how we cater to specific sectors:
- Financial Services
- Pharma & Medical
- Food and Beverage
Are you launching a new credit card with the tagline, “Experience limitless spending power”? Red Marker flags potential risk areas, like the term “limitless,” which could mislead customers into thinking there are no credit limits.
Promoting a life insurance policy with the promise, “Get full coverage for life’s uncertainties”? Red Marker’s AI technology can detect and flag broad terms like “full coverage,” helping your team clarify such statements to avoid misconceptions about policy coverage.
Running a car dealership ad with an enticing claim, “Zero emission, 100% eco-friendly”? Red Marker checks such assertions and flags “Zero emission” and “100% eco-friendly,” ensuring your team verifies such strong environmental claims before publishing.
Are you advertising a new unlimited data plan with the phrase, “Surf without borders”? Our software identifies words like “unlimited” and “without borders,” reminding your team to ensure that any exceptions or data limits are clearly outlined to maintain transparency with your customers.
Pharma & Medical
Marketing a new drug with the promise, “Experience rapid relief from symptoms”? Red Marker can flag and suggest a review of phrases like “rapid relief” to ensure all claims are backed by approved scientific evidence and don’t set unrealistic expectations for patients.
Food and Beverage
Suppose your ad campaign includes the phrase, “Boosts metabolism and guarantees weight loss in just a week.” Red Marker will flag words like “guarantees” and “just a week,” to make sure they align with approved health claims and evidence.
Enhancing Marketing Compliance Management With Our Integration Partners
With the support of our API, Red Marker users can incorporate the 3rd-party tools they use every day into their workflows to bring their marketing and advertising content one step closer to compliance.