Red Marker provides a faster, more efficient way to identify and remediate legal and compliance risks in marketing and advertising, in line with UK and EU regulatory obligations across a range of industries.
Your AI Compliance Solution

Who uses Red Marker, and how?

Legal & Compliance teams
Using advanced custom-risk detection, tailored to the needs of your business, Red Marker applies intelligent technology to help legal and compliance teams take the manual work out of content reviews, increasing efficiency and accuracy, and reducing manual involvement. Risks are accompanied by objective, actionable feedback, helping achieve consistency and compliance across all promotional messaging.
Marketing teams
With Red Marker, creating compliant content becomes simple. For the first time, integration with leading content creation tools brings risk detection into the content creation process at the click of a button. Providing marketers with the revolutionary power to conduct a first-line review during the drafting process enables the production of more compliant content, ultimately expediting approval times.

Industries We Serve
Red Marker proudly supports businesses in a variety of regulated industries, helping them navigate the complexities of marketing compliance with ease.
Financial Services
Are you launching a new credit card with the tagline, “Experience limitless spending power”? Red Marker flags potential risk areas, such as the term “limitless,” which could mislead customers into thinking there are no credit limits.
Insurance
Promoting a life insurance policy with the promise, “Get full coverage for life’s uncertainties”? Red Marker’s AI technology can detect and flag broad terms like “full coverage,” helping your team clarify such statements to avoid misconceptions about policy coverage.
Automotive
Running a car dealership ad with an enticing claim, “Zero emission, 100% eco-friendly”? Red Marker checks such assertions and flags “Zero emission” and “100% eco-friendly,” ensuring your team verifies such strong environmental claims before publishing.
Telecoms
Are you advertising a new unlimited data plan with the phrase, “Surf without borders”? Our software identifies words like “unlimited” and “without borders,” reminding your team to ensure that any exceptions or data limits are clearly outlined to maintain transparency with your customers.
Pharma & Medical
Marketing a new drug with the promise, “Experience rapid relief from symptoms”? Red Marker can flag and suggest a review of phrases like “rapid relief” to ensure all claims are backed by approved scientific evidence and don’t set unrealistic expectations for patients.
Food and Beverage
Suppose your ad campaign includes the phrase, “Boosts metabolism and guarantees weight loss in just a week.” Red Marker will flag words like “guarantees” and “just a week,” to make sure they align with approved health claims and evidence.
How much does it cost?
Our document scanning software and web reports are custom solutions.
To request a quote for your business, fill out the form and a member of our team will contact you to discuss your needs.
See how Red Marker works
What technology does Red Marker use?
To provide you with the most accurate and consistent risk identification that fits the requirements and risk appetite of your organisation, we employ automation and a variety of Artificial Intelligence technologies including, Natural Language Processing, Optical Character Recognition, Sentence Embedding and more. Furthermore, we are ISO27001 compliant, adhering to stringent security measures, offering peace of mind as we handle your compliance needs.
- Language understanding
- Text compliance detection
- Brand – logo, font and colour assessment
- Open API enables easy integration
- Scans up to 10,000 documents or 1m webpages
- SSO enabled
We fit into your existing technology stack for seamless, efficient workflow







