Streamline automotive marketing compliance practices and avoid financial penalties

The regulations that govern automotive advertising are constantly shifting. Consumers are increasingly using the internet as part of their vehicle purchasing journey, marketers must be proactive in ensuring that their messaging is accurate and clear.

Marketing compliance solutions can help protect firms from violations and save legal and marketing teams valuable time and resources. 

Helping ensure automotive businesses stay compliant

The consequences for dealers who publish non-compliant marketing and advertising content are much greater than a false advertising violation worth a few thousand dollars. The automotive industry is obligated to market to consumers fairly and honestly to ensure their safety. Red Marker can help businesses proactively reduce risk by including custom compliance checklists into their content review workflows that satisfy regulators’ and manufacturers’ requirements.

Car Salesman examining car

Enhancing automotive digital marketing practices

Red Marker users have the power to implement custom industry requirements and adjust their content based on automatic compliance feedback. Capable of scanning and reviewing content in a variety of digital formats in just seconds, professionals in the automotive industry can proactively address regulatory requirements while promoting efficiency.

Why use Red Marker?

Mechanics smiling after reviewing their Automotive work

30 times faster than manual review alone, using Red Marker automotive marketers will be able to scale their marketing efforts and create and check for compliant content prior to submitting for legal approval. 

  • Reduce the time it takes for legal compliance teams to review marketing materials and promotional disclaimers.
  • Help content creators address issues such as unclear disclaimers, high-risk phrasing or inaccurate pricing on promotional material to ensure consumers make informed purchasing decisions.
  • Improve content turnaround times and ensure that marketing is making better, more compliant content for automotive campaigns.
  • Streamline the pre-approval process with the manufacturer.