The regulations that govern automotive advertising are constantly shifting. Consumers are increasingly using the internet as part of their vehicle purchasing journey, marketers must be proactive in ensuring that their messaging is accurate and clear.
Marketing compliance solutions can help protect firms from violations and save legal and marketing teams valuable time and resources.
The consequences for dealers who publish non-compliant marketing and advertising content are much greater than a false advertising violation worth a few thousand dollars. The automotive industry is obligated to market to consumers fairly and honestly to ensure their safety. Red Marker can help businesses proactively reduce risk by including custom compliance checklists into their content review workflows that satisfy regulators’ and manufacturers’ requirements.
Red Marker users have the power to implement custom industry requirements and adjust their content based on automatic compliance feedback. Capable of scanning and reviewing content in a variety of digital formats in just seconds, professionals in the automotive industry can proactively address regulatory requirements while promoting efficiency.
30 times faster than manual review alone, using Red Marker automotive marketers will be able to scale their marketing efforts and create and check for compliant content prior to submitting for legal approval.
Discover how Red Marker’s compliance solution can be used within content and legal review for marketing and advertising teams.
