To achieve compliant marketing, issues often arise such as length of time to review, inconsistent feedback and not having been involved earlier in the process. These commonly faced friction points between Marketing and Legal teams can result in wasted time, unplanned costs and frustration on both sides.
Legalvision has developed a useful two part blog series on How to Transform the Relationship Between Your Marketing and In-House Legal Teams providing useful tips on:
- understanding each teams motivations
- journey mapping the ideal process
- promoting understanding and collaboration between the teams
- implementing relevant solutions to target these pain points
You can read the full article and series at the links below.
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