We are thrilled to announce that Red Marker has been acquired by IntelligenceBank, the leading AI-powered SaaS solution that automates brand, legal and regulatory compliance reviews across marketing materials and websites.
For years, IntelligenceBank has empowered global marketing teams to go to market faster, maintain brand integrity across channels and achieve legal compliance with their digital asset management, online brand portal and marketing operations software. Together with the Red Marker AI content compliance solution, global marketing teams will be able to reduce time to market and avoid millions in regulatory fines by using AI to automate manual content approval processes.
Comprehensive Content Compliance. By integrating Red Marker’s AI content compliance solution into IntelligenceBank, we can now offer a single platform to ensure all marketing content—across print, social, email, and digital—is brand and legally approved.
Risk Mitigation. Companies face hefty fines for non-compliance. Our joint solution mitigates this risk, ensuring accuracy and up-to-date content.
Time Savings. Reviewing the ever-increasing volumes of content coming out of marketing is an onerous task for legal, risk and compliance professionals. Customers using the combined solution will get substantial time back and greatly reduce errors.
Seamless Integration. Having partnered with IntelligenceBank for years, we’re excited to fully integrate with their technology stack.
A Seamless Transition for Red Marker Customers
First and foremost, we want to reassure all Red Marker customers that this acquisition will bring positive enhancements without disrupting your current services. You can continue to expect the same exceptional service and support you’ve always received. Your existing workflows and compliance processes will remain intact, but with the added benefit of IntelligenceBank’s robust platform capabilities. Our goal is to make this transition as seamless and beneficial for you as possible.
What This Means for IntelligenceBank Customers
For IntelligenceBank customers, this acquisition is set to enhance compliance capabilities significantly. Red Marker’s sophisticated AI custom rules solution will soon be integrated into the platform, bringing an unparalleled level of automation to help ensure that all content, whether print, social, email, or digital, is consistently branded and legally compliant.
Why This Matters
Companies face massive fines every year for non-compliant marketing practices, which can also lead to significant reputational damage. As IntelligenceBank CEO Tessa Court points out, “Failure to comply with regulations not only leads to financial penalties but also affects brand reputation.” By combining our strengths with Red Marker, we are in a unique position to offer the most comprehensive brand and regulatory compliance solutions on the market.
A Shared Vision
We have enjoyed a successful partnership for several years, serving shared customers with our complementary solutions. Our shared vision is to automate and scale marketing compliance across media types, ensuring increased productivity and lower risk. This acquisition is a natural progression of our relationship, and we are excited to expand this joint offering across our global customer base.
Looking Ahead
As we move forward, our expanded teams in Australia, Canada, the United States and the United Kingdom will work together to integrate Red Marker’s AI compliance technologies into IntelligenceBank’s existing suite of tools.
Thank you for your continued trust and support. We are committed to making this transition smooth and beneficial for all our customers. Stay tuned for more updates as we integrate these exciting new capabilities into our platform.
Frequently Asked Questions
Should I Expect Any Changes To Red Marker’s Products, Service and Support?
It will be business as usual, and Red Marker’s core team will continue to serve its valued customers. The Red Marker platform will continue to be supported with more capabilities being offered via IntelligenceBank. For Red Marker clients who would like to continue using Red Marker’s document and web scanning capability within IntelligenceBank to access features, migration is available free of charge.
We are working together to strengthen the IntelligenceBank + Red Marker Integration, so shared clients can use the products better, together.
Will I continue to have access to a Red Marker Customer Success Manager?
Yes, managed customers will continue to have access to an assigned Customer Success Manager who specializes in compliance rules management.
Will I still have access to the Red Marker Support Team?
Yes, Red Marker’s support content and support team will remain.
Will this impact the existing contract I have in place?
Your current contractual agreement and pricing with Red Marker have not changed. However, at any time, you can upgrade to IntelligenceBank with a Red Marker integration to receive additional features such as web risk task management, workflow management, brand portals, and intake forms and briefs.
What is the plan for Red Marker’s products?
The Red Marker rules engine and integrations will continue to be supported, and new features and out of the box rules libraries will continue to be added. Red Marker and IntelligenceBank are committed to customer delight—our priority is to continue delivering more great brand compliance tools to both customer bases.
What is the future roadmap for IntelligenceBank and Red Marker together?
The two companies are coming together for a shared future vision of Brand and Marketing Compliance at scale. The existing integration between IntelligenceBank and Red Marker is available now, and over time additional features will be added. Over time, IntelligenceBank will be offering Red Marker’s AI-powered compliance checking technology throughout its platform in the following features:
- Automated regulatory compliance checks with AI document scanning: proactively check content against internal compliance policies, guarantee word-perfect matching for disclaimers, and identify high-risk language and unsubstantiated claims with accompanying actionable feedback (available now)
- Enforce brand compliance: including the use of approved font types, sizes and colors, flagging legacy logos, and checking for DEI compliant terminology
- Perform spelling and grammar checks on a variety of file types, e.g JPG, PNG, PDF and more in proofing (available now)
- Review websites for legacy or misleading content and with actions and data in your Kanban Boards and Task Management (available now)
Likewise, Red Marker customers who currently don’t have a DAM, Online BrandHub, or Marketing Operations platform can upgrade to these packages, while still using their Red Marker custom rules.
Red Marker connects to other DAM and MRM Software platforms. How will this be impacted?
Integrations will not change nor be disrupted. IntelligenceBank firmly believes in providing its clients with software solutions that can be integrated with how the customer wants to work across technologies.
What if I have additional questions?
Contact us with any questions you may have.