RiskGPT uses the power of AI to automatically generate compliant copy, efficiently replacing risky marketing content.
How does it work?
Red Marker’s RiskGPT tool uses GPT-3 (generative AI) and proprietary AI models to identify risky content (typically words, phrases and sentences) in marketing assets and return with compliant suggestions that you can input directly into your document.
RiskGPT can be used during two stages of the content approval process:
First line review: marketers can upload and amend copy using Red Marker and RiskGPT before submitting for compliance approval.
Post compliance review: content found to be risky by compliance or legal can be quickly amended by marketing using RiskGPT’s suggested changes.
Faster review turnarounds
Increasingly compliant content to legal means faster feedback/approvals
Enables quick response/amendment to any copy flagged as risky or non-compliant.
Maintain content control
Maintain content control with the option to select/refresh suggested content until preferred copy is provided.
No manual rewriting
Remove need to reword content manually as it is automatically generated