Key Highlights:
- Challenge: Angle Auto Finance wanted a solution that would allow their introducer network access support resources and advertise finance without creating significant workload for the marketing and compliance teams.
- Solution: Onboard IntelligenceBank’s creative repository and workflow platform combined with IntelligenceBank’s Red Marker product – AI-powered marketing compliance solutions.
- Implementation: 30 days for full IntelligenceBank deployment.
- Efficiency Gains: Reduced content compliance reviews to two minutes per document asset, and automated website reviews
- Scale: 1.6 million pages scanned annually identifying 9,217 potential risks in the last month.
- Time Saved: 20,700 FTE weeks saved—equivalent to 400 years.
- User Adoption: 45 external and internal users actively utilizing the advertising platform
Overview
Created in 2021, and launched to consumers in 2022, Angle Auto Finance is a leading non-bank financial services provider. Their mission is to help get more drivers behind the wheel – which means finance origination must be seamless for both originating dealers and car buyers. Known for being highly customer focused, they make smart use of technology to streamline the loan origination process.
This approach permeates through the entire organization, with internal systems designed to reflect the same philosophy. Brand workflows and automated marketing compliance review solutions were some of the first platforms they onboarded at the commencement of their business.
We asked Rebecca Henderson, Head of Marketing, Product and Dealer Performance, and her colleague Cliff Tham, Senior Manager Channel Experience to share their experience with the platform and some of the results they’ve seen.
The Challenge
“At its inception, Angle Auto Finance inherited around 800 physical dealerships as well as B2B wholesale and novated lease provider relationships. Being in a highly regulated industry and having a large volume of diverse advertisers to accommodate, we needed a system that would facilitate self-service and speed without compromising quality and accuracy.” said Rebecca. This translated to enabling dealers to submit advertising through the system and receive real-time feedback.
The changeable nature of government imposed regulatory rules meant there was still a need to review many pieces of content to ensure compliance. At business inception, the Angle Auto team focused on getting systems and processes in place that would allow for scale approvals as the business grew. This meant that loan originator advertising approvals could be quickly and easily obtained to ensure compliance – without the need to add staff as volumes increased.
As a start up, Angle Auto knew they didn’t have the operational capacity to manually traffic and approve each and every marketing asset through legal. Rebecca noted “If we’d tried to launch advertising with a small compliance team, it would have blown us up.”
The Solution
Brought to life in just 30 days, the IntelligenceBank creative repository and workflow platform provided the centralisation and structure needed to manage content creation, approvals and production.
It offers different views for different users. For instance, employees are served a brand hub and advertising support functions whereas dealers and novated lease partners use IntelligenceBank as a gateway into the loan origination system, policies, procedures, quick reference guides, learning platform as well as advertising support.
For marketing compliance, Angle Auto worked with the team at Red Marker, an IntelligenceBank company, to understand what business rules were needed to support self generated advertising approval. This meant advertising created by dealerships could be uploaded to the platform and receive an instant diagnostic report advising whether it was compliant before submitting it for final approval. “The only materials referred to legal and compliance are ones that fall outside the use cases that are already proven on the platform” said Rebecca.
Additionally, an AI-powered website compliance scanning system was implemented to monitor any stray unauthorised communications or content that had simply dated. This scanning ensures that finance information and brand assets remain brand and legally compliant.
The Results
The scale this combined solution has allowed Angle Auto to achieve is astonishing. Rebecca pointed out in her experience, “Previous manual solutions across this volume would allow for sample testing only. You can never get the in-depth comfort that we can get knowing that all of our websites are scanned.”
In fact, Angle Auto now conducts different levels of scanning – a deep scan every three months and a lighter one every month. When a piece of content is flagged as a compliance risk, Angle Auto views this as hugely informative. It highlights areas where education is needed or where rules need to be refined.
When asked how dealers reacted to the compliance platform, Cliff remarked it had “been welcomed by our dealers. It is easy to use and allows their agency to work self-sufficiently with fast turnaround times.” The platform has grown to become a game changing communications hub that enables not only speed to market and efficiency but elevates the service level they deliver to dealerships. He added that while this real-time AI solution saved significant FTE hours across the board, dealer success is what matters. “While we prioritise compliance, we also want our dealers’ business to grow. That’s why we make their advertising process as easy and seamless as possible.”
