Marketing Meets Compliance: Resolving the Divide provides an in-depth exploration into a rarely discussed challenge: the tension between marketing creativity and compliance rigor.
Providing insight from those on the frontline we surveyed 550 professionals from the banking, asset management, and insurance sectors in the US, UK, and Australia.
This unique study illuminates prevailing attitudes, concerns and challenges within the current marketing compliance approach and invites a reassessment of the potential for process transformation.
Research highlights include:
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